Heineken House
Coachella
THE CHALLENGE
Turn the Heineken House silver for a launch event of epic engagements and top tier performances that bring to life the crisp refreshment of the most important brand innovation in Heineken history: Heineken Silver.
THE SOLUTION
Take Heineken Silver to platinum awareness for two weekends of “see and be seen” vibes
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CMG brought Heineken Silver to platinum awareness for two weekends of “see and be seen” vibes via a recharged Heineken Silver paint job, unreal photo moments, and a transformational lineup of legends featuring Method Man & Red Man and DJ Pee .Wee
THE RESULTS
99k total attendance
44 minute average stay per attendee
18.3% increase in beer sales YOY
2.9B+ earned media impressions
