Heineken

Bar Builds

the challenge

Authentically connect the Heineken brand to sport and concert fans alike with permanent bars placed throughout high-profile venues across the US.

the solution

Create immersive brand experiences.

Create immersive brand experiences that connect with the most ardent fans and supporters in MLS, NHL, and NFL. By partnering with teams and fans in each of the stadiums/arenas, we were able to authentically integrate the brand into layouts that provided a spotlight onto local culture.

the results

To date, we have designed and built bars in venues ranging from Banc of California Stadium to Hard Rock Stadium, UBS Arena to Q2 Stadium in Austin, Prudential Center to US National Tennis Center, and beyond.

With more than 20 builds - and counting - we’ve become a key component in bringing Heineken to life in the world of sports and music.