Silver Moon Barbershop
The challenge
Foster a meaningful connection to Atlanta basketball culture by honoring an Atlanta Original and creating a memorable community experience.
The solution
Silver Moon Barbershop - REBORN
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adidas Originals paid homage to the Silver Moon Barbershop, a true Atlanta original. Re-creating and re-opening it as a pop-up event, visitors could get their hair cut and step back into a moment in time. Showcasing the best Atlanta has to offer in the world of basketball, street style, and adidas originals, the shop offered custom cuts and gave attendees a unique and memorable local experience.
The results
700+ Free Haircuts to the local community
1,000+ adidas merchandise and shoe giveaways to the community
Community NBA and WNBA athlete appearances
Local influencer and community involvement
4 Local live radio station remote broadcasts
